Browse by Subject

Inspiring History and Legacies of American Lager..., Vol. 1
Inspiring History and Legacies of American Lager..., Vol. 1

NEW!

"It is unlike anything else ever written on our industry…. It will stand the testament of time."
—Ken Grossman (Founder, Owner, and President of Sierra Nevada Brewing Company)

The series examines the history of the American lager brewing between the 1840s and the 1940s. A period and a beer little studied by historians, the political, societal, and cultural history of the United States profoundly influenced the evolution of American adjunct lager beer.

Item No. 25505X
ASBC Member Price (sign in or join ASBC to save): $ 107.10
119.00
ASBC Members save: 10.0%

The Beer of Myths and Legacies Denied: 1941–1948 is the first book in a one-of-a-kind, five-volume series, The Inspiring History and Legacies of American Lager Beer, which details the unlikely rise of American adjunct lager beer, as told by industry expert Greg Casey. The author has compiled more than 17,000 period references, with sources as varied as the Library of Congress to interviews with contemporary descendants. The series examines the history of American lager brewing between the 1840s and the 1940s. A period and a beer little studied by historians, the political, societal, and cultural history of the United States profoundly influenced the evolution of American adjunct lager beer. This series is the result of Casey’s 16 years of passionate self-directed and self-funded research.

With impressive forewords from Ken Grossman (Founder, Owner, and President of Sierra Nevada Brewing Company) and Richard L. Yuengling, Jr. (President and CEO of D. G. Yuengling & Son, Inc.), The Beer of Myths and Legacies Denied: 1941–1948 follows a “who, what, where, when, and why” format to dissect the many myths that shroud the conception of American adjunct lager beer and thus uncover the true histories and voices that were once buried. The author reviews and explores the remarkable parallels between the first half-centuries of the history of the American lager brewing industry (1870s–1910s) and today’s craft brewing industry (1980s–2020s)—presenting readers with a living history of this era. This book is not a droll collection of statistics or a numbing array of technical jargon or a trade-centric emphasis on brewing science and technology but rather an emphasis placed on the people whose lives pulsate throughout the series.

The stories told in The Inspiring History and Legacies of American Lager Beer will be of interest and value to a diverse audience: readers interested in the history of the United States or World War II, American craft brewers or employees of macro lager breweries, and even those who simply enjoy drinking American lager and craft beers. All readers are guaranteed a newfound pride, knowledge, and appreciation for the perseverance of American adjunct lager beer.

The Inspiring History and Legacies of American Lager Beer, Volume 1: The Beer of Myths and Legacies Denied: 1941–1948


Chapter 1:
Introduction


Chapter 2:
Ice-Cold Beer Here!


Chapter 3:
Jokes and Critics


Chapter 4:
Myths Overview


Chapter 5:
The “When” and “Why” Myths of American Adjunct Lager Beer


Chapter 6:
The “Where” Myth of American Adjunct Lager Beer


Chapter 7:
The “What” Myths of American Adjunct Lager Beer


Chapter 8:
The “Who” Myths of American Adjunct Lager Beer


Chapter 9:
The “Quality” Myths of American Adjunct Lager Beer


Chapter 10:
Legacies Denied


Chapter 11:
1933–1941: Harbingers of Lighter American Beer


Chapter 12:
1941–1948: The “Flowering” of American Lager Beer


Acknowledgments
Index
Publish Date: 2024
Format: 8.5” x 11” hardcover
ISBN: Print: 978-0-9718255-0-5
Epub: 978-0-9770519-9-1
Pages: 229
Publication Weight: 3 lbs

By Gregory Paul Casey

The Inspiring History and Legacies of American Lager Beer, Volume 1: The Beer of Myths and Legacies Denied: 1941–1948

Related Products